Pembinaan Administrasi Keuangan Dan Pemasaran Digital Pada UMKM Karunia Desa Sawahan Mojokerto
Keywords:
Financial Administration, MSME, Digital Marketing, IncomeAbstract
Most of the MSME entrepreneurs in trade management are still traditional, so that the results of their business are only sufficient for daily life and some other needs. Bookkeeping has not been recorded in an orderly manner, let alone simple financial reports do not even exist. Likewise, the marketing system carried out by MSME Karunia Desa Sawahan, Mojosari District is also still far from modern. Where marketing is still being carried out by relying on traditional marketing by relying on salespeople. This causes the amount of costs and benefits to be unknown and a good marketing system to be known. Besides that, in the current economic conditions in Indonesia, The era of the industrial revolution society 4.0 and the COVID-19 pandemic period requires modern marketing with a digital system. Therefore, it is necessary to develop knowledge and skills so that their businesses (MSMEs) can be more advanced and develop by incorporating digitalization and digital marketing strategies (digital marketing). help use websites, blogs or social media as promotional media and sales strategies (Umar et al., 2020)
In order to overcome these problems, the Service Team of the Faculty of Economics, Majapahit Islamic University, designed a solution by providing assistance in Financial Administration and Digital Marketing so that partners understand how to have a good financial system and good marketing management by utilizing digital technology (Digital Marketing). As said by Wang (2010), "To develop the knowledge capacity of MSMEs, the technical learning of MSME owners and industry must be enriched (Kim et al., 2010).
This can have an impact on increasing productivity in the Rengginang MSME Production "Karunia" address, Sawahan Village Gang 2, Mojosari District, Mojokerto Regency. It is hoped that through financial administration development, digital marketing funds will have an effect on increasing their income.
The results obtained from this activity:, 1) Simple financial statements of SMEs. 2) Partners understand Digital Marketing, Then with digital marketing marketing management is implemented, partners can add customers, and regulate how their marketing works, and increase sales.
References
Blackburn, R. A., Hart, M., & Wainwright, T. (2013). Small business performance: business, strategy and owner manager characteristics. Journal of Small Business and Enterprise Development. https://doi.org/10.1108/14626001311298394
Eniola, A. A., & Entebang, H. (2017). SME Managers and Financial Literacy. Global Business Review. https://doi.org/10.1177/0972150917692063
Kim, M. G., Wang, C., & Mattila, A. S. (2010). The relationship between consumer complaining behavior and service recovery: An integrative review. International Journal of Contemporary …. https://doi.org/10.1108/09596111011066635
M. Syamsul Hidayat, Kasnowo, & Tatas Ridho Nugroho. (2020). Market Generic Strategy pada Usaha Warkop Angkringan Berbasis Internet (WiFi) di Kab Mojokerto. Jurnal Nusantara Aplikasi Manajemen Bisnis, 5(2), 192–199. https://doi.org/10.29407/nusamba.v5i2.14865
Maria Albonico, Ruchi Sharma, Z. M. (2020). How the COVID-19 crisis is affecting UK small and medium-size enterprises. McKinsey & Company.
Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs. Journal of Small Business and Enterprise Development. https://doi.org/10.1108/JSBED-05-2013-0073
Umar, A., Sugiharto, & Hartanto. (2020). Improving the business performance of SMEs through digital marketing training. International Journal of Innovation, Creativity and Change.
