http://ejurnal.unim.ac.id/index.php/bisman/issue/feed Bisman (Bisnis dan Manajemen): The Journal of Business and Management 2021-08-05T08:48:10-04:00 M. Syamsul Hidayat bismanfe18@gmail.com Open Journal Systems <p><strong>E-Journal Bisman (Bisnis dan Manajemen)</strong>: The Journal of Business and Management [e-ISSN 2614-6592] is an electronic scientific journal published online twice per year or once per semester. E-Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. E-Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).</p> http://ejurnal.unim.ac.id/index.php/bisman/article/view/1169 Pengambilan Keputusan Pembelian Produk berdasarkan Ekuitas Merek 2021-07-24T20:51:15-04:00 Rahayu Mardikaningsih rahayumardikaningsih@gmail.com Arif Rachman Putra arifrachmanputra.caniago@gmail.com <p>Brand equity is a manifestation of the strength of a brand and is an important contributor to influencing and directing consumer behavior towards the purchasing decision-making process. A high level of brand equity presents a high opportunity for consumers to choose from. This type of research used in this research is explanatory research methods. This study intends to explain the relationship in the form of the influence of independent variables on the dependent variable. The sampling method uses accidental sampling technique. With 100 respondents set. The conditions set as respondents are people who have bought Bango soy sauce. The research area was conducted in the city of Surabaya. The purpose of this study is to determine the forming variables of brand equity have a significant influence on consumer behavior in determining the purchasing decision of Bango soy sauce. The results showed that brand awareness had a significant effect on purchasing decisions; brand associations significantly influence purchasing decisions; perceived quality has a significant effect on purchasing decisions; brand loyalty has a significant effect on purchasing decisions; and brand equity has a significant effect on purchasing decisions.</p> 2021-08-05T00:00:00-04:00 Copyright (c) 2021 Bisman (Bisnis dan Manajemen): The Journal of Business and Management http://ejurnal.unim.ac.id/index.php/bisman/article/view/1170 Studi Empiris tentang Kontribusi Harga, Varian Produk, dan Kemasan terhadap Pembentukan Minat Beli Produk Sabun Mandi Batang (Studi Kasus terhadap Pekerja Rantau di Kota Surabaya) 2021-07-01T10:10:04-04:00 Didit Darmawan dr.diditdarmawan@gmail.com Samsul Arifin samsularifin.unimas@gmail.com <p>Every brand owner must understand the desires of his consumers from the products he offers through the exchange process. Bar soap products still have regular consumers and the market potential is still growing. Packaging is one form of physical communication that the company makes to potential customers as well as a product attraction. Packaging has the potential to attract consumers to buy products because of the tendency of consumers to be easily attracted by their physical attention. In addition, prices can attract consumers' attention if they are aimed at the right target market. To strengthen repurchase interest, brand owners use product variants so that consumers have a wide choice of brands. This study aims to determine the effect of price, product variants and packaging on product purchasing decisions. The population in this study were users of bar soap in the city of Surabaya. Samples were taken from a group of boarding house workers and bar soap users who chose the brand and used it. The number of samples was 87 people who were determined based on the purposive sampling method. The analysis tool is multiple linear regression analysis. The results showed that all independent variables had a significant effect on the dependent variable. Likewise, the simultaneous influence on the dependent variable. The variable that has a dominant effect is indicated by the price variable.</p> 2021-08-05T00:00:00-04:00 Copyright (c) 2021 Bisman (Bisnis dan Manajemen): The Journal of Business and Management http://ejurnal.unim.ac.id/index.php/bisman/article/view/1172 Pengaruh Kualitas SDM, Terhadap Kinerja Pegawai dengan Mediasi Budaya Organisasi pada Masa Pandemic Covid 19 Di Dinas PMD Kabupaten Probolinggo 2021-07-01T10:03:15-04:00 Yossi Eris Kurniawan yossihonda46@gmail.com Dyah Sawitri yossihonda46@gmail.com Moch. Saleh yossihonda46@gmail.com <p>The purpose of this study is to test the day of analyzing the quality of human resources has a significant effect on organizational culture, To test the day of analyzing the quality of human resources has a significant effect on employee performance, To test the day of analyzing organizational culture has a significant effect on employee performance, To test today is to analyze resources human resources through organizational culture has a significant effect on employee performance. This research is a quantitative research using quantitative descriptive research. The following documents are available: (i) The quality of human resources has a significant effect on organizational culture. (ii) The quality of human resources has no significant effect on employee performance. (iii) The Organization of the Republic of China reserves the right to cooperate. (iv) The quality of human resources through organizational culture has a significant effect on employee performance.</p> 2021-08-05T00:00:00-04:00 Copyright (c) 2021 Bisman (Bisnis dan Manajemen): The Journal of Business and Management http://ejurnal.unim.ac.id/index.php/bisman/article/view/1173 Pengaruh Motivasi Kerja dan Kompetensi Terhadap Kinerja Pegawai Dengan Disiplin Kerja Sebagai Mediasi (Studi kasus Di Lingkungan Kantor Kecamatan Junrejo Kota Batu) 2021-06-11T00:47:15-04:00 Mohammad Faizi faizi.afmy@gmail.com Jamal Abdul Nasir faizi.afmy@gmail.com Suprayitno Suprayitno faizi.afmy@gmail.com <p>The purpose of this study was to test and analyze the effect of work motivation on work discipline, to test and analyze the effect of competence on work discipline, to test and analyze the effect of work motivation on employee performance, to test and analyze the influence of competence on employee performance, to test and analyze the effect of work discipline on employee performance, to test and analyze the effect of work motivation through work discipline on employee performance, to test and analyze the effect of competence through work discipline on employee performance. This research is a quantitative research using explanatory research. The results showed that: (i) Work motivation had a significant effect on work discipline. (ii) Competence had a significant effect on work discipline. (iii) Work motivation has a significant effect on employee performance. (iv) Competence has a significant effect on employee performance. (v) Work discipline has a significant effect on employee performance. (vi) Work motivation through work discipline has a significant effect on employee performance. (vii) Competence through work discipline has no significant effect on employee performance.</p> 2021-08-05T00:00:00-04:00 Copyright (c) 2021 Bisman (Bisnis dan Manajemen): The Journal of Business and Management http://ejurnal.unim.ac.id/index.php/bisman/article/view/1221 Pengaruh Fasilitas dan Lokasi Terhadap Keputusan Berkunjung Ke Wisata Air Terjun Dlundung Mojokerto 2021-07-05T03:06:01-04:00 Rahayu rahayubasudewa@yahoo.com Yahya yahya@gmail.com Hartono hartono.eka@gmail.com <p>This research examines influence of facilities and locations on the decision to visit the dlundung waterfall Mojokerto, the first problem studied was the influence of facilities on visiting the dlundung waterfall Mojokerto , the second problem was the influence of the location on visiting the dlundung waterfall Mojokerto and the third problem about the influence facilities and location of the decision to visit the dlundung waterfall Mojokerto. This study aims to determine the extent of the influence of facilities (X1) and location (X2) on the decision to visit the tourism of dlundung waterfall Mojokerto. the method used in this study is a non probability sampling method by means of incidental sampling. The sample used in this study was 100 tourists who visited the tour of the dlundung waterfall . The analytical method used is multiple linear analysis. This type of research is quantitative. The data obtained are primary data from the respondent's answers to the questionnaire distributed. The results of the research show that the facility variable (X1) has no effect on the decision to visit the dlundung reservoir, as evidenced by the t test where tcount &lt;ttable is 0.384 &lt;1.661, and the probability value is greater than 0.05 which is 0.702&gt; 0.05 . Whereas the location variable (X2) influences the decision to visit the dlundung Mojokerto reservoir, as evidenced by the t test where t count&gt; t table is (5,999&gt; 1,661). While the significant probability value is greater than 0.05, which is 0,000&gt; 0.05. and the results of simultaneous test facilities and location variables have a low effect of 29.4% while the remaining 70.6% is explained by variables not examined for the decision to visit the dlundung waterfall Mojokerto.</p> 2021-08-05T00:00:00-04:00 Copyright (c) 2021 Bisman (Bisnis dan Manajemen): The Journal of Business and Management http://ejurnal.unim.ac.id/index.php/bisman/article/view/1258 Strategi Pedagang Pasar Tradisional Menghadapi Persaingan Dengan Retail Modern Di Kota Mojokerto 2021-07-24T08:37:15-04:00 Eny Setyariningsih eny.se888@gmail.com Budi Utami utamiwahjoe@gmail.com <p>Along with the development of the times to meet the needs of the community, modern retail is formed that prioritizes the convenience of buyers by carrying out several strategies.&nbsp;The rapid development of modern markets compared to traditional markets in big cities has led to the emergence of various alternatives for people to choose where to shop.&nbsp;Competition between traditional and modern markets provides an advantage for potential consumers because they have more choices of places to shop.</p> <p>This study aims to determine the impact of the existence of modern retail on traditional markets in Mojokerto City.&nbsp;The sample of this research is traditional market traders in Mojokerto City.&nbsp;This research was conducted by observation, interviews, and documentation directly with traditional traders&nbsp;and actors ritail&nbsp;in Mojokerto.</p> <p>Data analysis used qualitative data analysis.&nbsp;The results of the interview show that the impact of the existence of Modern retail on the City of Mojokerto includes a decrease in sales turnover, a decrease in the number of buyers, increased competition between traders.&nbsp;Alternative solutions masala&nbsp;h&nbsp;, the traditional market perform low pricing strategy in order to increase sales can be achieved, Doing service strategy can be sent to areas close groceries&nbsp;, also pursuing a strategy of product quality is not inferior to the products sold by the modern market.</p> 2021-08-05T00:00:00-04:00 Copyright (c) 2021 Bisman (Bisnis dan Manajemen): The Journal of Business and Management http://ejurnal.unim.ac.id/index.php/bisman/article/view/1289 Penggunaan Hermeneutika dalam Penelitian Manajemen 2021-08-03T08:58:04-04:00 M. Syamsul Hidayat syamshidayat@gmail.com <p>One of the methods used to assist in analyzing and interpreting qualitative data is hermeneutics. The role of Hermeneutics can be very important in the development of qualitative research, including in the field of management. The use in such research can be in the form of Prejudice Hermeneutics or Critical Hermeneutics. Hermeneutics helps researchers to interpret and analyze text, where the text can be in the form of computer data diagrams, company reports or other forms so that it makes sense and can be used in management decision making. However, the use of hermeneutics allows qualitative researchers to describe organizational complexity and view it from many good aspects. from a social, cultural and political perspective.</p> 2021-08-05T00:00:00-04:00 Copyright (c) 2021 Bisman (Bisnis dan Manajemen): The Journal of Business and Management