The The Importance of Division of Tasks and Marketing Division Roles in Kampoeng Kajoe Tangan Heritage Development


  • Dwi Nita Aryani STIE Malangkucecwara
  • Kadarusman Kadarusman
  • Fera Tjahjani
  • Ali Lating
  • Triana Murtiningtyas


Job Description, Kajoe Tangan Heritage


A rural area located in Kauman, Kec. Klojen, Kota Malang, is known for Kampoeng Kajoe Tangan (KTT) heritage due to the uniquely built old buildings. However, it is not well recognized by other people.  The purpose of this service is to assist the KJT management team in distributing the tasks and the responsibilities for each division as well as to emphasize the importance of additional marketing divisions within the organizational structure. The visitations and the interview with the management team were done to observe the village's condition and to investigate its management team's role. The results from the discussions with the KJT team show that the division of tasks and responsibilities within the team has not well-divided yet resulting in an overlap of each division and causing an ineffectiveness in the implementations of plans and activities. The lacking promotion was caused by the marketing division shortage. Creating job descriptions, and adding more marketing divisions, encouraging a more effective and clear work division, especially on how the marketing division plans a continual promotion so that people will recognize the place and attract more visitors. The suggestion is that each division creates an operational work plan that can support the KJT management team's vision.