Pendampingan Pelaku UMKM Wanita untuk Memaksimalkan Marketing melalui Aplikasi SiBakulJogja
Keywords:
MSMEs, Marketing, SiBakul Jogja, Promotion, Women EnterpreneursAbstract
During this pandemic, several creations and innovations are needed to disseminate the products
and services provided by MSME (UMKM) actors. This aims to increase their turnover so that they
can survive and rise even during a pandemic and slump. This situation encourages the PGRI
Yogyakarta University service team to do community service in increasing their knowledge
regarding the SiBakul Jogja application. This knowledge is in line with the advantages of this
application which can also be used as a choice to promote products and services that have been
provided and produced on a wide scale throughout the people of Jogjakarta. In addition, this
application also received great support from the Jogjakarta provincial government so that users
will get free shipping that makes it easier for consumers. The stages of service are licensing,
material preparation, material delivery, and mentoring. The four stages are carried out
procedurally so that everything goes according to plan. The results of the service implementation
show the enthusiasm of the service participants and have the impact that business owners who have
successfully registered their companies in the application can guide other participants.
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