ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN ULANG E-WALLET PADA GENERASI MILENIAL DI DAERAH ISTIMEWA YOGYAKARTA
DOI:
https://doi.org/10.37112/bisman.v3i1.623Keywords:
perceived ease of use, perceived usefulness, experience, intention to reuse, TAM, gopayAbstract
Based on the phenomena that happen in society, there are many e-wallet services in Indonesia but still have not adopted their effectiveness. This study aims to measure people's acceptance of GoPay e-wallet as a tool of payment in the cashless generation. To find out whether consumers are interested in using GoPay as a payment tool frequently, we using multiple linear regression analyses. The purpose of this study was to determine the effect of perceived ease of use, perceived usefulness, and experience on the intention to reuse GoPay with millennial generation samples in Yogyakarta. The results show that perceived ease of use, perceived usefulness, and experience partially and simultaneously affect the intention reusing GoPay e-wallet.
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Rahmatsyah, Deni. 2011. Analisis Faktor-Faktor yang Mempengaruhi Minat Penggunaan Produk Baru (Studi Kasus: Uang Elektronik Flazz BCA). Diakses pada http://lontar.ui.ac.id.
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Santoso, Singgih. 2001. SPSS Versi 10: Mengolah Data Statistik Secara Profesional. Jakarta: Elex Media Computindo
Sidharta, I., & Rahmahwati, S. (2014). Pengaruh Persepsi Manfaat Dan Persepsi Kemudahan Terhadap Sikap Serta Dampaknya Atas Penggunaan Ulang Online Shopphing pada E-Commerce. 8(2), 92–100.
Smilansky, S. 2009. EXPERIENTIAL A practical guide to interactive brand experiences. In Journal of marketing management.
Suandana, N. P. W., Rahyuda, K., & Yasa, N. n. K. 2014. Terhadap Niat Membeli Kembali Melalui Kepuasan Dan Kepercayaan Pelanggan. Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 10, 85–97.
Sugiyono. 2013. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Venkatesh, V., & Davis, F. D. 2000. Studies Linked references are available on JSTOR for this article?: A Theoretical Extension of the Technology Acceptance Model?: Four Longitudinal Field Studies. Management Science, 46(2), 186–204. https://doi.org/http://dx.doi.org/10.1016/j.proci.2004.08.141
Yolandari, D. N., & Kusumadewi, W. M. N. 2018. TERHADAP NIAT BELI ULANG SECARA ONLINE MELALUI KEPUASAN PELANGGAN ( Studi Pada Situs Online Berrybenka . com ) Fakultas Ekonomi dan Bisnis Universitas Udayana ( Unud ), Bali , Indonesia Perkembangan aplikasi menyebabkan berbagai pekerjaan dapat diseleaik. 7(10), 5343–5378.
Ahmad, & Pambudi, B. S. 2014. Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Keamanan Dan Fitur Layanan Terhadap Minat Ulang Nasabah Bank Dalam Menggunakan Internet Banking. Jurnal Studi Manajemen, 8.
Ajzen, I., & Fishbein, M. 1980. Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
Amijaya, G. R. (2010). Information technology and the productivity paradox: Assessing the value of investing in IT. Interfaces, 30, 117–118.
APJII. (2018). BULETINAPJIIEDISI19Januari2018.pdf. Buletin APJII.
Astarina, I. G. A., Ayu, I. G., Giantari, K., Nyoman, N., & Yasa, K. (2017). Peran Kepercayaan memediasi pengaruh Pengalaman terhadap niat menggunakan kembali jasa Go-Jek di kota Denpasar. 6(5), 2308–2334.
Bhattacherjee, A. 2001. Understanding Information Sistems Continuance: An Expectation-Confirmation Model. MIS Quarterly, 25(3), 351–370.
Buttle, Francis. 2007. Customer Relationship Managemen. Malang: Bayumedia Publishing.
Candraditya, I. H. 2013. Analisis penggunaan uang elektronik (Studi Kasus Pada Mahasiswa Pengguna Produk Flazz BCA di Fakultas Ekonomika dan Bisnis Universitas Diponegoro). Diponegoro Journal of Management, 2(3), 1–11. Retrieved from http://ejournal-s1.undip.ac.id/index.php/dbr
Chiu, C.M., Hsu, M.H., Lai, H., and Chang, C.M. 2012. Re-Examining The Influence of Trust on Online Repeat Purchase Intention: The Moderating Role Of Habit And Its Antecedents. Decision Support Sistems, 53(4):835- 845.
Choi, Y., & Sun, L. 2016. Reuse intention of third-party online payments: A focus on the sustainable factors of alipay. Sustainability (Switzerland), 8(2), 1–15. https://doi.org/10.3390/su8020147
Davis. F.D. 1989. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(0), 319–340. https://doi.org/10.1016/j.cell.2017.08.036
Ghozali, Imam. 2006. Aplikasi Analisis Multivariate dengan Program SPSS. (Edisi Ke 4). Semarang: Badan Penerbit Universitas DiponegoroGhozali, Imam. 2011. Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro
Gujarati, Damodar, 2003, Ekonometri Dasar. Terjemahan: Sumarno Zain,. Jakarta: Erlangga.
Hair, J.F., Black, W.C., Babin,B.J.,and Anderson, R.E. 2010, Multivariate Data Analysis, 7 th edition, Upper Saddle River: Prentice Hall.
Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. 2003. Customer repurchase intention. European Journal of Marketing, 37(11/12), 1762–1800. https://doi.org/10.1108/03090560310495456
Hong Zhu, D., & Ying L. Y. P. Chang, L. 2017. Understanding the Intention to Continue Use of a Mobile Payment Provider: An Examination of Alipay Wallet in China. International Journal of Business and Information, 12(4), 369–390. https://doi.org/10.6702/ijbi.2017.12.4.2
Hussey, Dennis M, dan Patrick D. Eagan, 2007. ”Using Structural Equation Modelling to Test Environmental Performance in Small and Medium-Sized Manufacturers : can SEM help SMEs ?”, Journal of Cleanner Production, Vol. 15, Hal. 303-312.
Karahanna, E., & Straub, D. W. 1999. The psychological origins of perceived usefulness and ease-of-use. Information and Management, 35(4), 237–250. https://doi.org/10.1016/S0378-7206(98)00096-2
Kotler, P. and Amstrong G. 2008. Prinsip-prinsip pemasaran (ed. 12:1). Jakarta : Penerbit Erlangga.
Kotler, Philip dan Keller, Kevin Lane.2003. Manajemen Pemasaran. Jakarta; Erlangga.
Kuncoro, Mudrajad, 2009, Metode Riset untuk Bisnis & Ekonomi, Edisi Ketiga, Jakarta : Erlangga
Liébana-Cabanillas, F.J., Sánchez-Fernández, J. & Muñoz-Leiva, F., 2014. Role of gender on acceptance of mobile payment. Industrial Management and Data Sistems, 114(2), pp.220–240.
Meyer Schwager, A., C. 2007. Understanding Customer Experience. Harvard Business Review, February 2, 117–126. https://doi.org/10.1108/00242539410067746
Muhammad, Nasir. 1999. Metode Penelitian. Jakarta : PT Ghalia Indonesia.
Obonyo, Moses. 2011. “Experintial Marketing, Experiential Value, Purchase Behavior, and Loyalitas in The Telecoms Industry.” Research Dissertation for The Award of Master of Science in Marketing. Uganda: Makerere University.
Rahmatsyah, Deni. 2011. Analisis Faktor-Faktor yang Mempengaruhi Minat Penggunaan Produk Baru (Studi Kasus: Uang Elektronik Flazz BCA). Diakses pada http://lontar.ui.ac.id.
Rithmaya, C. L. 2016. Pengaruh Kemudahan Penggunaan, Kemanfaatan, Sikap, Risiko Dan Fitur Layanan Terhadap Minat Ulang Nasabah Bank Bca Dalam Menggunakan Initernet Banking. Jurnal Riset Ekonomi Dan Manajemen, 16(1), 160. https://doi.org/10.17970/jrem.16.160110.id
Santoso, Singgih. 2001. SPSS Versi 10: Mengolah Data Statistik Secara Profesional. Jakarta: Elex Media Computindo
Sidharta, I., & Rahmahwati, S. (2014). Pengaruh Persepsi Manfaat Dan Persepsi Kemudahan Terhadap Sikap Serta Dampaknya Atas Penggunaan Ulang Online Shopphing pada E-Commerce. 8(2), 92–100.
Smilansky, S. 2009. EXPERIENTIAL A practical guide to interactive brand experiences. In Journal of marketing management.
Suandana, N. P. W., Rahyuda, K., & Yasa, N. n. K. 2014. Terhadap Niat Membeli Kembali Melalui Kepuasan Dan Kepercayaan Pelanggan. Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 10, 85–97.
Sugiyono. 2013. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Venkatesh, V., & Davis, F. D. 2000. Studies Linked references are available on JSTOR for this article?: A Theoretical Extension of the Technology Acceptance Model?: Four Longitudinal Field Studies. Management Science, 46(2), 186–204. https://doi.org/http://dx.doi.org/10.1016/j.proci.2004.08.141
Yolandari, D. N., & Kusumadewi, W. M. N. 2018. TERHADAP NIAT BELI ULANG SECARA ONLINE MELALUI KEPUASAN PELANGGAN ( Studi Pada Situs Online Berrybenka . com ) Fakultas Ekonomi dan Bisnis Universitas Udayana ( Unud ), Bali , Indonesia Perkembangan aplikasi menyebabkan berbagai pekerjaan dapat diseleaik. 7(10), 5343–5378.
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