Bisman (Bisnis dan Manajemen): The Journal of Business and Management

Pengaruh Work Life Balance, Budaya Organisasi dan Motivasi terhadap Kinerja Karyawan PT. Swadaya Graha Rembang

Nurul Mu'arifah — 2025-02-04

Employee performance is very important to achieve a knowledge based and competitive economy. The form of business and company to improve employee performance is by strengthening work life balance, organizational culture and increasing motivation. Related to this, it is necessarary to conduct research on work life balance, organizational culture and motivation in order to improve employee performance. The research that has been conducted aims to obtain evidence and analysis of the correlation between work life balance, organizational culture and motivation on employee performance. The data collection technique used is the questionnaire method. The data testing, while the data analysis technique uses reliability testing and validity testing, while the data analysis technique uses multiple linier regression analysis using the R² test. The variabel measurement technique uses a likert scale. The population in this study were all employees of PT. Swadaya Graha Rembang totaling 95 employees. The type of data used is subject data. From the results of the study it as known that work life balance has a significant positive effect on performance, organizational culture has a significant positive effect on performance and motivation has a positive but insignificant effect on performance. The results of the determination test show that the variables of work life balance, organizational culture and motivation can explain employee performance by 20,1 %.

Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Produk Sepatu Vans di E-Commerce

Tania Oktavia Lestari — 2025-02-04

The purpose of this study was to determine the effect of brand image and product quality on purchasing decisions for Vans shoe products on e-commerce. Multiple linear regression analysis was used with a research population of 100 respondents. Purchasing decisions are the dependent variable, while brand image and product quality are the independent variables. Data collection was carried out using a questionnaire. Various statistical methods such as partial hypothesis testing, simultaneous analysis, and coefficient of determination were used in this study. The results showed that brand image partially had a negative and insignificant effect on purchasing decisions. Meanwhile, product quality has a positive and significant effect on purchasing decisions. Brand image and product quality simultaneously have a positive and significant effect on purchasing decisions.

Pengaruh Penjualan Bersih dan Total Utang terhadap Laba Bersih

Eza Rizki Prasetia — 2025-02-04

This study aims to determine whether there is an influence of net sales and total debt on net profit at PT. Kalbe Farma Tbk for the 2014-2023 period, both partially and simultaneously. The type of research used in this study is associative research with a quantitative approach. The data collection technique employed is documentation. The sampling technique used in this study is purposive sampling. The sample in this study is the financial report data of PT. Kalbe Farma Tbk for the 2014-2023 period. The independent variables in this study are net sales and total debt. The dependent variable is net profit. The results of this study are: (1) partially, net sales do not have a significant effect on net profit at PT. Kalbe Farma Tbk for the 2014-2023 period; (2) partially, total debt has a significant effect on net profit at PT. Kalbe Farma Tbk for the 2014-2023 period; and (3) simultaneously, net sales and total debt affect net profit by 86,2%, while the remaining 13,8% is influenced by other factors. The results of this study confirm that net sales are a key factor in determining the company’s net profit, while total debt does not have a significant individual impact. Based on these results, it is recommended that the company continue to improve its net sales and properly manage its debt to maintain a positive impact on its financial performance.

Pengaruh Brand Image dan Digital Marketing terhadap Keputusan Pembelian pada Produk Pakaian Merek Sylvia di Marketplace Tiktok Shop

Muhammad Naufal Mushaddaq — 2025-02-04

This study is motivated by the significant decline in sales experienced by the Sylvia brand on the TikTok Shop platform during the July-August 2024 period when not using paid advertising, as well as a large sales gap compared to major competitors where Sylvia's flagship product only achieved sales of 2,945 units compared to competitors who reached more than 10,000 units as of December 2024. This study aims to analyze the effect of brand image and digital marketing on purchasing decisions for Sylvia brand Muslim clothing products at TikTok Shop. The research uses quantitative methods with descriptive approaches and verification analysis. Sampling using purposive sampling technique with the Slovin formula, resulting in 100 respondents. Data were collected through questionnaires. Data analysis using multiple linear regression. The results showed that brand image and digital marketing have a significant positive effect on purchasing decisions, with digital marketing having a greater influence (0.652) than brand image (0.291). The findings imply that Sylvia needs to prioritize digital marketing strategies while still building a strong brand image to increase consumer purchasing decisions.

Are Investors Beyond Rationality? Uncovering Behavioral Finance in Stock Investment Decision Making: A Comprehensive Systematic Literature Review

Valsa Ayunda Tisya — 2025-02-04

Humans have complex natures, cannot be predicted or followed by theory. The emotional and cognitive aspects that play a role in financial decision making, especially stock investment, are very important to study. The contribution of this theory will be very useful in mitigating the risk of biased decision making. This article is based on the Systematic Literature Review (SLR) method. This systematic literature review examines a large number of studies on behavioral finance from 11 leading and reputable financial journals published between 2020 and 2024. Articles are collected through Harzing's Publish or Perish with Scopus and Google Scholar article data sources. This SLR research uses the keywords "behavioral finance", "stock" and "investment decision" and is selected using the PRISMA Systematic Literature Review Flow Chart, then analyzed using VOSviewers. The purpose of this article is to offer a comprehensive analysis of the existing literature by providing an overview of the publication pattern of articles over the past 5 years, a geographic map of contributing research, a list of top articles and journals, current topic trends and future research agendas that will greatly assist future researchers in exploring empirical research in the future.

Pengaruh Literasi Keuangan dan Teman Sebaya terhadap Perilaku Keuangan dengan Gaya Hidup Sebagai Variabel Mediasi pada Mahasiswa Institut Bisnis dan Ekonomi Indonesia

Ecci Resamala Sari — 2025-02-12

This research aims to analyze and determine the influence of financial literacy and peers on financial behavior with lifestyle as a mediating variable (Study of students at the Indonesian Institute of Business and Economics). The population of this study was 821 IBE Indonesia students class 2021- 2024, the sampling technique used purposive sampling and the sample formula was Taro Yamane with an error rate of 5%, a sample of 268 respondents was obtained. The data collection technique uses a questionnaire from Google Form and the data analysis tool uses Smart PLS 4.0. The data analysis technique uses PLS-SEM. Based on the results of this research, it can be concluded that financial literacy has a positive influence on financial behavior. Apart from that, the existence of peer variables also has a significant positive impact on financial behavior. Financial literacy and peers also contribute positively and significantly to lifestyle. Finally, lifestyle plays a role in mediating the relationship between financial literacy and financial behavior, as well as between peers and financial behavior.

Inovasi, Teknologi dan Kepuasan Pelanggan: Kunci Keberhasilan UMKM di Pasar yang Kompetitif

Diksi Metris — 2025-02-12

MSMEs (Micro, Small and Medium Enterprises) face big challenges in maintaining competitiveness amidst increasingly competitive market dynamics. The main problem faced is the low adoption of innovation and technology, which often impacts customer satisfaction levels. This research aims to understand the role of innovation and technology in increasing customer satisfaction as the key to the success of MSMEs. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews with 20 MSME owners in the food and beverage sector as well as field observations of the operational and marketing strategies they implemented. Data analysis was carried out thematically to identify main patterns related to innovation, technology and their impact on customer satisfaction. The research results show that the application of digital technology, such as the use of e-commerce applications and social media for marketing, can significantly improve customer experience. In addition, innovation in the form of product development, service personalization, and more flexible interaction strategies has been proven to strengthen customer loyalty. The findings also show that MSME players who actively adapt to technological changes have greater opportunities to create added value for customers. This research concludes that innovation and technology play a crucial role in building strong relationships with customers and increasing their satisfaction. Recommendations are given to MSMEs to be more proactive in integrating technology into their business strategy and developing innovations that are relevant to market needs. This research also provides practical insights for policy makers in supporting the digital transformation of MSMEs.

Analisis Pengaruh Implementasi Talent Management terhadap Kinerja Laporan Keuangan pada Penatausahaan Aset Negara di Kementerian Agama

Ilham Mahatir — 2025-02-12

This study examines the impact of talent management implementation on the performance of financial reporting in the administration of state assets at the Ministry of Religious Affairs. Employing a quantitative research approach, the study investigates the relationship between talent management encompassing planning, development, and talent placement and the quality of financial reporting, evaluated through accuracy, completeness, and timeliness. Data were gathered through Likert-scale questionnaires and financial report documentation, followed by analysis using simple linear regression and t-tests. The findings reveal that talent management significantly enhances financial reporting performance, with an R-squared value of 0.72, indicating that 72% of the variance in financial reporting performance is attributable to effective talent management. The remaining 28% is influenced by external factors. These results highlight the critical role of consistent and integrated talent management practices in driving organizational efficiency and accountability, particularly in the context of state asset administration.