Pelatihan Usaha Ekonomi Produktif Anggota PKK Desa Rejoslamet, Kec. Mojoagung, Kab. Jombang
Kata Kunci:
Keywords: Business training, marketing strategy, marketing strategyAbstrak
ABSTRACT
The purpose of conducting productive economic business training for PKK members, women home workers carried out by the Jombang Regency Women's Empowerment and Child Protection Service is to help improve the economy and family welfare. The training on productive economic business in the form of training on making wallets and bags from leather was attended by 25 participants consisting of: 1) PKK members, 2) Female cadres of Rejoslamat village, Mojowarno District, Jombang Regency. The training method is carried out by direct practice method by bringing in experts in making bags and wallets, and questions and answers. The results of the training on productive economic efforts for PKK members and female cadres, the training participants were very enthusiastic to participate and actively dialogued about how to implement the right marketing strategies for the results of their activities.
Referensi
DAFTAR PUSTAKA
Hartono, Adik, R. (2021). Desain Komersialisasi Dan Promosi Produk Minuman Inovasipada Lupa Waktu Caffe. 3(1), 25–32. Http://Ejurnal.Unim.Ac.Id/Index.Php/Abdimasnusantara/Article/View/1112/599
Hartono, H., Rudiyanto, M. A., & Asj’ari, F. (2020). Analisa Dampak Revitalisasi Pasar Tradisional Terhadap Pendapatan Pedagang Pasar (Studi Pada Pasar Tradisional Desa Bulubrangsi Kec. Laren Kabupaten Lamongan). Prive: Jurnal Riset Akuntansi Dan Keuangan, 3(2), 72–84.
Nersiwad, H. (2021). Alokasi Penanaman Modal Asing (Pma) Sektoral Pada Era Covid-19 Di Indonesia. Http://Journal.Stiemb.Ac.Id/Index.Php/Mea/Article/View/1764, 5(3), 2804–2816. Http://Journal.Stiemb.Ac.Id/Index.Php/Mea/Article/View/1764
Kementrian Pendidikan Nasional. 2010. Bahan Pelatihan Untuk Calon Wirausaha “Modul
Manajemen Usaha Kecil”. Jakarta.
Kementrian Pemberdayaan Perempuan dan Perlindungan Anak Republik Indonesia. 2012. Kebijakan dan Strategi Peningkatan Produktifitas Ekonomi Perempuan (PPEP). www.kemenpppa.go.id.
Kesetaraan gender : Perlu sinergi antar Kementrian / Lembaga Pemerintah Daerah dan Masyarakat. https://www.kemenpppa.go.id/index.php/page/read/31/1667/.
Soenyono. 2012. Sosiologi Pemberdayaan Masyarakat (Community empowerment). Jenggala Pustaka Utama. Surabaya.
Setiartiti. L. 2019. Pemberdayaan Usaha Ekonomi Produktif Bagi Masyarakat Miskin Kampung Keluarga Berencana (KB). Seminar Nasional ABDIMAS II.
