LOCAL GOVERNMENT STRATEGIES IN MANAGEMENT OF THE BALANG-BALANG TRADITIONAL MARKET, GOWA REGENCY

Abstract

This article discusses the Regional Government Strategy in the Management of the Balang-Balang Traditional Market, Gowa Regency
know the things that affect the local government strategy in the Management of the Balang-Balang Traditional Market, Gowa Regency. Approach
The research used is descriptive qualitative. The data obtained from interviews, and observations were then analyzed by looking at the program strategy
local government in the management of the Balang-Balang market along with the inhibiting factors found in this study. As for the activities in
Data analysis in this study are: data reduction, data presentation, and drawing conclusions. The results show that there are programs
One of the activities carried out by the regional government is business development and trade facilities that highlight planning and revitalization efforts
market, the Gowa Regency government's strategy is to prioritize the improvement of people's market facilities so that the process of improving facilities can operate
prioritizing parking facilities which cause congestion problems in the road area near the market but achieving targets for price stability
in traditional markets are well controlled. In the aspects of leadership, motivation and communication systems, it shows that there is a process of manager interaction
the market with the Department of Industry and Trade to check if there is a discrepancy in the procedure based on conditions that occur in the market and the form
Communication that is considered effective is that the market manager visits the Department of Industry and Trade to deposit market fees every year
week as well as the reporting carried out explaining market conditions and aspects of human resource management, indicating that there are efforts
To improve market management capabilities, market heads are given training through Technical Guidance which aims to provide briefing
knowledge in managing the market.