PARASOCIAL INTERACTION EFFECT ON SARA WIJAYANTO'S CONTENT “DIARY THE MYSTERY OF SARA" ON HEALTH MENTAL SARADDICTS SURABAYA

Abstract

In social life, if humans never communicate with other people, they will be isolated from the environment
Public. The influence of this isolation will certainly bring up mental stress which in the end brings people out of balance
(mental disorders). Sara Wijayanto's mystical genre content with the title "Sara's Mystery Diary" explains several stories that sometimes have
similarities with the stories and experiences (depressed, depressed, hopeless) experienced by Saradicts so that they feel close to the characters
the media even though they have never met at all. This is then referred to as parasocial interaction. The purpose of this research is to
determine the magnitude of the influence of Parasocial Interaction on Sara's Mystery Diary content on the Mental Health of Saraddicts Surabaya. Parasocial interaction
seen based on indicators of similarity of experience (empathy) and admiration (work, life, how to explain) Sara Wijayanto. Method
This study uses quantitative methods. To test the hypothesis, the data analysis technique used is path analysis with the equation
first (simple linear regression) and the second equation (multiple linear regression). The results of this study indicate that this research proves
the influence of Parasocial Interaction on mental health Saraddicts Surabaya. However, the effect is small and is more towards communication
empathy. Meanwhile, the influence of parasocial interaction through the variables of viewing frequency and age has no effect on mental health. Interaction
The parasocial events that occur in Sara's Mystery Diary have more influence on empathic communication, which means effective communication
shows a sense of mutual understanding between the communicator (Sara Wijayanto) and the communicant (Saraddicts Surabaya)