Efektifitas Manajemen Promosi Media Sosial terhadap Penerimaan Mahasiswa Baru UNMER Madiun

Authors

  • Handaru Agnyana Universitas Merdeka Madiun
  • Salma Rafsanjani Akbar Universitas Muhammadiyah Surakarta
  • Nurimansyah Setivia Bakti Universitas Merdeka Madiun

DOI:

https://doi.org/10.36815/bisman.v7i3.3625

Keywords:

Efectivity, Promotion Methode

Abstract

The development of promotional media has now entered the digital era that can communicate promotions more widely and quickly. In Indonesia, the phenomenon of online media that is anticipated to replace print media also continues to increase. As done by the New Student Admissions Team (PMB) of Merdeka Madiun University in accepting new students, they provide information about many things, such as registration procedures, achievements, and what can be obtained when registering for the campus. Various methods used by them, one of which is by conveying information through advertisements. Through this advertisement, the PMB Team promotes the university to the public. The purpose of making the advertisement is so that the public obtains information and is interested in following and trying what is advertised, namely doing or registering themselves related to what is being advertised. Advertisements use language that is easy to understand and persuasive to attract people who see it. In addition, advertisements are made using video and sound visualizations that are packaged very attractively according to the target market to be achieved, namely prospective new students who are included in generation Z and generation alpha.

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Published

2025-01-23

Issue

Vol. 7 No. 3 (2024): November 2024

Section

Articles

License

Copyright (c) 2024 Bisman (Bisnis dan Manajemen): The Journal of Business and Management

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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