Strategi Komunikasi Bisnis Islam

(Studi pada Usaha Mandiri Mutiara Bunda Yayasan Cahaya Mutiara Bandung)

Authors

  • Suhendi STIE Miftahul Huda Subang
  • Tantan Guntana UIN Sunan Gunung Djati Bandung

DOI:

https://doi.org/10.37112/bisman.v5i2.2053

Keywords:

business communication, islamic economy, UMMB

Abstract

Business competition today is inevitable in order to facilitate to meet the needs and convenience of consumers. Business As part of muamalah, Islam has a clear shari'a in carrying out its economic activities as instructed in the Qur'an applied by the Prophet Muhammad SAW. Sharia-based business is part of the da'wah that must be done by every Muslim as an economic actor. Mandiri Mutiara Bunda business shows the form of business communication in its economic activities conducted on the basis of islamic economic rules. This is the purpose of this research is to know the form of Islamic business communication in UMMB business in facilitating and improving the welfare of its members as consumers. Using qualitative methods of phenomenological perspective, the results of this study show that there are several forms of Islamic business communication, among others: verbal, nonverbal, face-to-face, and media communication contained in UMMB business.

References

Abdullah. 2015. Ilmu dakwah. Bandung: Citapustaka Media

Andriani, Nita. 2020. Strategi Komunikasi Bisnis Mini Market Islam sebagai

Pendidikan Kemandirian Santri. Jurnal Al-Hikmah Vol, 18 No. 2

Badri, Arifin.2014. Cerdas Berkomunikasi Ala Nabi Muhammad SAW. Jakarta:

Pustaka Imam Syafi’i

Effendy, Onong Uchjana. 1993. Ilmu, teori dan filsafat komunikasi. Bandung: Citra

Aditya Bakti

Furqoni, Hafas. 2019. Teorisasi Ekonomi Islam. Banda Aceh: Ar-Raniry

Hardhiyanti, Yunike, Udung Noor Rasyid. 2017. Komunikasi Bisnis Berbasis Etika

Lingkungan sebagai CRS The Body Shop Indonesia. Bricolage: Jurnal Magister Ilmu Komunikasi. Vol. 3 No.2

Itang. 2016. Pemikiran Pemikiran Ekonomi Koperasi Mohammad Hatta: Relevansinya

dengan Etika Ekomomi Islam. Serang: Laksita Indonesia

Jaenudin, U. 2015. Teori-Teori Kepribadian. Bandung: Pustaka Setia.

Johannes, Danny Triandana Wiwaha, Udung Noor Rasyid. 2017. Komunikasi Bisnis

Padas Etnis Tionghoa Studi Kasus Warung Kopi Asiang, Kota Pontianak, Kalimantan Barat. Bricolage: Jurnal Magister Ilmu Komunikasi. Vol. 3 No.2

Koeswara, E. (1991). Teori-Teori Kepribadian. Bandung: Eresco.

Muhammad, Arni. 2009. Komunikasi Organisasi. Jakarta: Bumi Aksara

Mulyana, Deddy. 2017. Ilmu Komunikasi Suatu Pengantar. Bandung: PT. Remaja

Rosda Karya

Ningsih, Arum, Asep Muhyiddin, & Imron Rosyidi. 2018. Strategi Komunikasi Bisnis

Kewirausahaan Eco Pesantren Daarut Tauhiid. Jurnal Prophetica : Scientific and Research Journal of Islamic Communication and Broadcasting. Volume 4 Nomor 1

Pudjihardjo, M. dan Nur Faizin Muhith. 2017. Kaidah-kaidah Fikih untuk Ekonomi

Islam. Malang: UB Press

Purwanto, Djoko. 2011. Komunikasi Bisnis. Jakarta: Erlangga

Rakhmat, Jalaluddin. 2018. Psikologi Komunikasi. Bandung: Simbiosa Rekatama

Media

Ridwan, Muhtadi. 2011. Al-Qur’an & Sistem Perekonomian. Malang: UIN-Maliki Press

Ruben, Bernt D., Lea P. Stewart.2014. Komunikasi dan Perilaku Manusia. Jakarta:

RajaGrafindo Persada

Safri, Hendra. 2018. Pengantar Ilmu ekonomi. Palopo: Lembaga Penerbit Kampus IAIN

Palopo

Solihin. 2021. Profil Usaha Mandiri Mutiara Bunda. Bandung: _____

Sugiyono. 2015. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung:

Alfabeta.

Suryana, Nia Kurniasih, dkk. 2021. Komunikasi Bisnis: Konstruksi Teoretis dan

Praktis. Aceh: Syiah Kuala University Press

Tarigan, Azhari Aklam. 2012. Tafsir Ayat-Ayat Ekonomi. Medan: Citapustaka Media

Perintis

Tubbs. Stewart L., Sylvia Moss. 1996. Human Communication. Bandung: PT. Remaja

Rosda Karya

Downloads

Published

2022-08-01

Issue

Section

Articles